Quail Archive

Quail Archive starts from the assumption that weak messages create bad situations. At the same time, strong messages, in order to be strong, often require obscuring some aspect of truth or reality. So, if someone wants to create good situations while also being honest about reality - how do we do that?

Quail Archive makes the claim that Truth is found in irony, ambiguity, and approximation. A message that is unclear is neither weak nor strong because of the fact that you cannot pin down its meaning. Despite this, an unclear message is certain to evoke a feeling. A gut reaction to it’s content. A certain level of agreeableness or resonance.

For Quail Archive, this feeling comes from the combination of two or more things that are not typically presented alongside one other. Ex., vegetables and civil wars, finance and sacred texts, archaeology and trash TV.

These connections, while arbitrary, will ideally put the viewer in a certain headspace. It attempts to create a general attitude of recognizing patterns across unrelated objects and between disconnected happenings.

Quail archive’s core message, underneath all the disjunction, is that there is unity between things that are seemingly opposite. Recognizing and promoting that unity is how we create good situations rooted in truth.